David Cover, Brand Ambassador UK & USA M&H Distillery

I am overjoyed to write this letter of recommendation for George Summer, who served as Regional Sales Manager for the importer of our whiskies to the United States of America, ImpEx Beverages.

George’s approach to the New York and New Jersey territories he covered made him absolutely integral to success on the East Coast where he excelled at both top-down strategic planning and coordination as well as on the ground account sales, delivering consistently on success for our brand time and time again. To say nothing of his skills at organising events small or large to promote growth and brand awareness.

Despite economic, political and environmental pressures, George would never back down from fighting (metaphorically) for a brand when he believed in it. He would always come through in times of need.

George is not only one of the most professional and knowledgeable people in the industry, he is also one of the most memorable and charismatic. He is loved by consumers for his warmth and humour, but, behind the scenes, is hugely driven to bring every brand he works with to life with the passion and energy it deserves. I can think of no one I would rather work with to give real vitality and growth to a brand.

All the best,

David Cover

Brand Ambassador UK & USA M&H Distillery

Best Single Malt in the World 2023